The Shift Corp’s strategic decision to elevate people and planet to the same level as profit has been recognised. The team is excited to announce The Shift is now a Certified B Corporation™ (B Corp™).

B Corp is a global community of for-profit leaders pledging to use business as a force for good.

The Shift joins more than 3,300 B Corp™ businesses, operating in 150 industries, across 71 countries who have undertaken a rigorous assessment process to become Certified B Corporations™. The assessment measures a businesses ongoing impact on its workers, community and suppliers, customers, governance and the environment. The Shift CEO Hailey Mason commented: “Shifting Mindsets for Positive Change is the reason The Shift exists. It shapes who we are, what we stand for and what we do. The Shift’s mission is to be a catalyst for change in our industry and becoming a B Corp™ commits us to balancing people, planet and profit.”

“Today’s brands and consumers have rapidly shifting expectations on how we should care for our people and planet, and we have responded by ensuring our business, developing event marketing campaigns and projects for brands and not-for-profits, is fit for a better world. Being a Certified B Corp™creates a new benchmark for our company, our customers and our community.”

The process took more than a year and The Shift’s accreditation will be reviewed every 3 years. The Shift will use the assessment as a stimulus to continue to make positive change within the company.

The B Corp™ Certification is administered by B Lab. Australia and New Zealand B Lab CEO Andrew Davies was recently a panellist on The Shift PanelCast Episode 9, Leading Social Change.


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About The Shift Corp

The Shift is an award winning event marketing and event management agency, changing the way modern brands connect with their people and inspiring the creation of unique events and marketing campaigns. Regarded as one of Australia’s leading event and brand activation agencies, The Shift builds event marketing assets for organisations, bringing brands to life and igniting them into the new era.

About B Corp™

Certified B Corporations™ are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corp™ businesses are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and non-profits alone. The B Corp™ community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corp™ businesses use profits and growth to a greater end: positive impact for their employees, communities, and the environment.

For more information on the global B Corp™ movement visit:

To listen to Andrew’s episode on The Shift PanelCast visit:

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