Red Bull Hardline Tasmania

The world’s toughest downhill mountain bike race came to Australia for the first time, bringing the legendary Red Bull Hardline to the rugged and breathtaking landscapes of Tasmania in 2025. Known for pushing the limits of elite riders, Red Bull Hardline fused extreme terrain, massive jumps, and technical rock gardens into one of the most demanding courses on the planet.

Set against the wild backdrop of Tasmania’s mountains, this event saw the world’s best riders take on an unparalleled test of skill, strength, and sheer courage. The course, designed and built by Maydena Bike Park, incorporated Tasmania’s natural rock features and steep descents, creating a one-of-a-kind challenge that honored the spirit of Hardline while introducing a new frontier for mountain biking in the Southern Hemisphere.

With a global audience tuning in, Tasmania became the epicenter of mountain biking for one electrifying weekend. The event not only showcased world-class riding but also highlighted Tasmania’s natural beauty, solidifying its place on the global action sports map.

Working with Maydena Bike Park and Red Bull Australia, we worked to bring the project together, focusing on Athlete, Branding for Broadcast and in-event, VIP, Event Operations, and consumer experience.

Project Elements:

• Event Planning & Delivery: Full-scale event management, from logistics to delivery.
• Stakeholder & Government Partnerships: Collaborated with local councils, tourism bodies, and environmental groups to ensure a seamless and sustainable event.
• Athlete & VIP Management: Coordinated top-tier riders, industry guests, and media.
• Spectator Experience: Created premium viewing areas and fan zones.
• Media & Broadcast Strategy: Global live streaming and media partnerships maximized reach.
• Brand Activations: Delivered immersive Red Bull and partner experiences throughout the event precinct.
• Sustainability & Legacy Planning: Ensured minimal environmental impact and fostered a lasting mountain biking culture in Tasmania.

Red Bull Hardline Tasmania 2025 redefined what was possible in downhill mountain biking, cementing itself as a must-watch event for action sports fans worldwide.