Cause
>   The Bloody Long Walk Series

We created* The Bloody Long Walk Series

60,000+ Walkers
$11.5M
42 Events

We worked with the Mito Foundation from name development, concept development, brand and growth direction and  budget development all the way through to execution.

Bloody Long Walk is a National Series set up in 2013 to challenge thousands of Australians every year on a 35km tour of their chosen city.  Now a valuable asset for the Mito Foundation, the Legacy Series raises 85% of Mito Foundation fundraising income, enabling the charity to fund disease research to find a cure and support families affected by Mitochondrial Disease.

Key Project Elements:

  • Project Creation & Development
  • Creative Direction & Growth Strategy 8 Years
  • $13M Raised To Date
  • 11 Event Series across 6 States Annually
  • Overall Project Management
  • Approvals & Management of 65+ Councils Nationally
  • First Mass Participation Event in 3 States Since COVID-19
  • Financial Reporting, Budget Development and Management
  • Sponsorship Implementation
  • Volunteer, Staffing Procurement and Management Nationally

Would your Charity or Not-For-Profit look for the same growth?

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