>   The Bloody Long Walk Series

We created* The Bloody Long Walk Series

60,000+ Walkers
42 Events

We worked with the Mito Foundation from name development, concept development, brand and growth direction and  budget development all the way through to execution.

Bloody Long Walk is a National Series set up in 2013 to challenge thousands of Australians every year on a 35km tour of their chosen city.  Now a valuable asset for the Mito Foundation, the Legacy Series raises 85% of Mito Foundation fundraising income, enabling the charity to fund disease research to find a cure and support families affected by Mitochondrial Disease.

Key Project Elements:

  • Project Creation & Development
  • Creative Direction & Growth Strategy 8 Years
  • $13M Raised To Date
  • 11 Event Series across 6 States Annually
  • Overall Project Management
  • Approvals & Management of 65+ Councils Nationally
  • First Mass Participation Event in 3 States Since COVID-19
  • Financial Reporting, Budget Development and Management
  • Sponsorship Implementation
  • Volunteer, Staffing Procurement and Management Nationally

Would your Charity or Not-For-Profit look for the same growth?

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