Cause
> The Bloody Long Walk SeriesWe created* The Bloody Long Walk Series
70,000+ Walkers
$16.5M+
63 Events
We worked with the Mito Foundation from name development, concept development, brand and growth direction, budget development all the way through to implementation.
Bloody Long Walk is a National Series set up in 2013 to challenge thousands of Australians every year on a 35km tour of their chosen city. Now a valuable asset for the Mito Foundation, the Legacy Series raises 95% of Mito Foundation fundraising income, enabling the charity to fund disease research to find a cure and support families affected by Mitochondrial Disease.
Key Project Elements:
- Project Creation & Development
- Creative Direction & Growth Strategy 8 Years
- $16.5M Raised To Date (Elevate Fundraising)
- 11 Event Series across 6 States Annually
- Overall Project Management
- Approvals & Management of 65+ Councils Nationally
- First Mass Participation Event in 3 States Since COVID-19
- Financial Reporting, Budget Development and Management
- Sponsorship Implementation
- Volunteer, Staffing Procurement and Management Nationally