Brand> FIFA Women’s World Cup 2023™ Unity Celebration – 25 Days To Go!
FIFA Women’s World Cup 2023™ Unity Celebration - 25 Days To Go!
The iconic Sydney Harbour Bridge on Gadigal land was transformed in a celebration of culture, bringing together diverse people and communities to mark the 25-day countdown until the FIFA Women’s World Cup Australia & New Zealand 2023™.
In partnership with FIFA, DNSW, TfNSW, City of Sydney, and North Sydney Council, over 4,000 fans were given the opportunity of a lifetime to help kick-off festivities on the Sydney Harbour Bridge for the FIFA Women’s World Cup ‘Unity Celebration’.
Hosted by former Australia international and FIFA Women in Football Leadership participant, Amy Duggan, soaking up the buzzing festival atmosphere were grassroots football and multicultural communities, local and international football greats including FIFA Legend Joy Fawcett, NSW Minister for Jobs and Tourism, John Graham, representatives from co-host Member Associations Football Australia and New Zealand Football, as well as FIFA officials.
Several of the tournament’s Beyond Greatness Champions were also in attendance, and they helped to carry the flags of the 32 nations preparing to compete on the international stage.
Representing the tournaments’ Beyond Greatness™ slogan and distinctive cultural elements, the 17-metre-tall Unity Jersey was unveiled, designed to reflect the vibrant local landscapes and rich colours of the two host countries, building a palette based on the rainforests, earth, mountains, cities, and water. A radial motif featuring 32 colourful squares celebrated the 32 participating nations coming together, serving as a visual testament to the spirit, values and diversity that defines the sport and tournament.
Football Australia CEO, James Johnson, remarked: “Today marks three years to the day since we won the right to co-host the 2023 edition of the FIFA Women’s World Cup and what a fitting way to celebrate atop one of the most iconic and recognisable structures in the world. Today, the Sydney Harbour bridge was closed to celebrate football. This is a significant moment for our game and is something which the Australian football community should take pride in and savour – this is our time.”
This activation involved over 4,000 attendees, with Global coverage reaching over 1.3 Billion individuals.
Key Project Elements:
- Overall Event Planning, Permissions and Delivery
- Event Overlay
- Event Scheduling and Show Min x Min
- Curation / Execution of Activation
- 4,000+ Attendee’s
- Best Practice Case Study Event
- Stakeholder management – including State/Local Government, Emergency Agencies
- Financial Reporting, Budget Development and Management
- Artist and Entertainment Management