>   G-Shock x Hilltop Hoods launch

G-Shock x Hilltop Hoods launch

Limited Edition
International Product Launch

The Shift Studio, in partnership with the team at G-Shock, produced a custom VIP watch case to launch their exciting new collaboration watch with Australian Hip Hop royalty, The Hilltop Hoods.

The concept was to develop and produce a limited edition ‘must have’ display box to house these works of art for life, featuring a built in 7″ screen to play an exclusive interview video content with The Hilltop Hoods, providing an intimate look into the band’s lives and how they navigated the global pandemic while designing their own limited edition G-SHOCK.

You may have to hunt for one because they sold out within a couple of hours!!

Key Project Elements:

  • Concept
  • Curation / Execution of Creative Direction
  • Project Management
  • Custom Design
  • Video Integration
  • Supplier/Production Management