SailGP Sydney

From February 4 to 8, 2025, Sydney Harbour hosted the exhilarating SailGP Sydney event, featuring high-speed F50 foiling catamarans and world-class athletes. The competition attracted over 25,000 spectators, who witnessed intense racing action against the iconic backdrop of the Sydney skyline.

The Shift Corp managed the planning and delivery of this international event, working closely with key stakeholders to ensure seamless operations across land and water. In addition to project management, we provided experienced Event Delivery staff across four major event sites, ensuring exceptional guest experiences and precision on-the-ground delivery.

The event was broadcast globally, further cementing SailGP’s status as one of the world’s premier racing series—and Sydney as a stunning host city.

Project Elements:

• Project Planning & Event Delivery: Comprehensive planning, stakeholder coordination, and on-site management.

• Multi-Site Staffing: Deployment of trained Wingman Event Specialists across key zones.

• Spectator Experience: Assisted in delivering premium fan zones and viewing areas.

• Government & Stakeholder Liaison: Worked with local authorities and agencies to meet compliance and access needs.

• Broadcast Support & Brand Presence: Supported on-ground broadcast operations and international sponsor integration.

• Legacy Impact: Helped position Sydney as a global hub for innovative, sustainable, and high-performance sporting events.