Brand> Suzuki FunHouse
Over 600+ eager humans powered the bikes
30,000 crowd passed through the event village
120+ entered competition to walk the pit straight
As the major partner of Red Bull Bill Cart 2022, Suzuki, wanted to ensure great cut-through and an authentic alignment with event. The Shift created The Suzuki Funhouse, positioned in the heart of the event village. A 20m x 20m Marquee, custom designed cables and strategically positioned cars this was a brand activation that could not be missed.
Inside featured a human-powered scalextric which was a minutre replica of the Billy Cart Course on Landesdown Street including 3D printed mini Suzuki Jimny’s. To further encourage the playful theme in the FunHouse we created a photo wall with cut out heads for social sharing and branded phone chargers.