Suzuki Partnership Activation - Red Bull Hardline MTB Event Tasmania

At the 2025 Red Bull Hardline event in Tasmania, Suzuki’s partnership activation brought a fun, ‘unexpected extra’ experience to the Maydena Bike Park. The Suzuki Chill Zone provided a relaxing retreat for attendees, featuring comfortable seating, shade structures, and chill vibes. Fans could unwind while exploring Suzuki’s latest vehicle lineup, including the rugged Jimny and the versatile Vitara, aligning perfectly with the adventurous spirit of the event.

Suzuki’s presence was further amplified through branded giveaways, where spectators received exclusive merchandise such as mountain bike mud guards, cowbells to cheer on the riders, hats, water bottles, and more. These souvenirs not only served as mementos but also enhanced brand visibility throughout the venue. Strategic event branding, including flags, banners, cars and signage placed along the course and in high-traffic areas, ensured that Suzuki’s commitment to adventure and performance was front and centre.

A highlight of Suzuki’s activation was the crowd-favorite ‘Suzuki Wheelie Comp,’ held in the course’s finish chute. This thrilling competition invited riders to showcase their best wheelies in front of thousands of cheering spectators.

The Shift Corp were responsible for:
– Concepts and creative direction
– Design
– Overall project management
– Event delivery and onsite management
– Budget management
– Venue management