Brand> Vans ‘The Lizzie’ Launch
Vans 'The Lizzie' Launch
Australian launch of the global campaign
This product launch celebrated the creation of Van’s new Female designed shoe, The Lizzie, designed in collaboration with Vans pro skateboarder Lizzie Armanto.
To launch The Lizzie in Australia, we converted a warehouse into a stylised skatepark. This launch party included a wear test with pro skaters, media coverage and skateboarding displays.
Key Project Elements:
- Overall Launch Delivery
- Curation / Execution of Creative Direction
- Venue overlay, planning, production management
- Custom branding
- Lighting, Sound and Vision
- Supplier/Stakeholder management
- Financial Reporting, Budget Development and Management