Brand> Ibis NRL Grand Final Stadium Activation
The Shift partnered with the NRL and Accor Hotel group to transform a section of the Stadium Australia grandstand at the NRL Grand Final, into a custom Accor “hotel” viewing room for VIP competition winners.
This unique experience included all the best features of a hotel including a king sized bed, mini bar, room service on call and of course robes and slippers.
Key Project Elements
- Creative Direction, design & overlay
- Venue management/negotiation
- Overall Project Management
- Logistics & Scheduling
- Stakeholder Management
- Budget Development and Management
- Custom branding
- Supplier Management
- Staffing Procurement and Management
- Catering and event services