>   Ibis NRL Grand Final Stadium Activation

83,500 Spectators
3.5M Viewers

The Shift partnered with the NRL and Accor Hotel group to transform a section of the Stadium Australia grandstand at the NRL Grand Final, into a custom Accor “hotel” viewing room for VIP competition winners.

This unique experience included all the best features of a hotel including a king sized bed, mini bar, room service on call and of course robes and slippers. 

Key Project Elements 

  • Creative Direction, design & overlay
  • Venue management/negotiation
  • Overall Project Management
  • Logistics & Scheduling
  • Stakeholder Management
  • Budget Development and Management
  • Custom branding
  • Supplier Management
  • Staffing Procurement and Management
  • Catering and event services