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Vodafone 'Dunk-A-Pom' Ashes Test Cricket Activation

763,935 Spectators across Ashes Tour
25,000 Dunk Throws
457,875 Consumer Engagement

The Summer of Cricket saw the launch of the Vodafone “Dunk_A-Pom’ activation along with customer activity to enhance spectator experience of the Ashes series across Australia.

With the Ashes traditionally being a mate v’s mate clash between the 2 teams, thousands of Australian spectators stepped up to give a little back to the English!

The National campaign was toured right through summer across QLD, NSW, VIC, SA, and WA.

Vodafone customers were also treated to a free gift bag with commentary radio headset so they could listen to the game’s commentary in the comfort of their stadium seat, and express lines for services and entry, all just by showing their Vodafone phone.