INSIGHTS

The Future of Agencies

In the fast-paced world of marketing and event management, the industry landscape is undergoing significant transformation. A pivotal trend reshaping this evolution is the global increase in freelancers and contractors, a movement that sets a new course for the future.

The Rise of the Global Event Industry

The global event industry, valued at approximately $890 billion in 2020, is on an unprecedented growth trajectory, projected to expand to more than two trillion U.S. dollars by 2028. This explosive growth underscores the increasing importance of events as a key marketing and engagement tool for brands worldwide.

A Shift Towards Flexibility

Amidst this booming industry, there’s a notable rise in the utilisation of freelancers and contractors, marking a shift towards more flexible, adaptable workforce models. In fact, studies show that freelancers could make up to 50% of the workforce in some sectors by 2027, driven by the desire for work-life balance and the flexibility to work from anywhere.

Meeting the Needs of Tomorrow’s Brands

Today’s brands require agility and specialisation beyond what large, traditional agencies can offer. They’re looking for partners who can seamlessly integrate into their teams, bringing in specific skills for distinct projects. This is where our innovative platform, Wingman, becomes invaluable.

The Impact of Freelance Growth on the Industry

The shift towards a freelance-dominated workforce is not without its challenges. Brands must navigate the complexities of managing diverse teams and ensuring cohesive project execution. However, platforms like Wingman simplify this process, offering a streamlined way to build and manage teams of freelancers.

Embracing the Future

As we look towards a future where freelancers play an increasingly central role in the event industry, platforms like Wingman are set to become indispensable for brands. By facilitating connections between brands and event specialists, Wingman is not just responding to current trends; it’s shaping the future of the industry.

Watch this space for the launch of Wingman for Brands… www.wingman.com.au/wingmanforbrands

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